OUR DATA
The data other's can't source
DecisionLinks is a data company first. We compile, cleanse, and identity-resolve a vast repository of consumer, credit, auto, property, business, and digital data then let you test, validate, and license only what you need.
Prescreen CreditConsumer & DemographicAutomotivePropertyDigital & Device IDsData LicensingData AppendsAudiences
Prescreen Credit Data
Our full U.S. credit file, refreshed weekly, a data freshness and processing speed even data sourced directly from the credit bureaus can't match. Fresh credit data drives measurably better campaign performance, especially paired with timely mail, email, and digital.

Because selection scores can shift by as much as 40% over a month as prospects buy, pay down, or change credit behavior, weekly refresh means you reach the right people before your list goes stale.

‍Who it's for: lenders, credit unions, auto dealers, mortgage marketers, and mailhouses.
Talk to our data team
WHAT'S IN THE FILE
Real credit scores
Credit Triggers
Interest rates
Current payments
Balances
Lease expirations
Loans
Equity positions
Weekly refresh
THE DATA ASSETS
Multi-sourced & cleansed
Consumer, household, digital, and physical data, unified so you can find and reach your exact audience, even cookieless.
Consumer & Demographic Data
Deep consumer and household data for finding and engaging your ideal customers.
Age
Income
Education
Marital status
Lifestyles
Interests
Purchase intent
Automotive Data
VIN-level insight to reach in-market buyers at exactly the right moment.
VIN
Make/model
Ownership history
Lease expiration
Payment data
Property Data
Comprehensive property intelligence for home-focused and equity targeting.
Home ownership
Dwelling type
Property value
Loan details
Equity
Digital & Device IDs
Digital identifiers for cookieless, cross-device identity resolution and targeting.
MAIDs
Hashed email (HEM)
Phone
CTV/ARC IDs
Cross-device
ACCESS & ACTIVATE
Get the data however you work
License it, append it to your records, or activate it as ready-to-use audiences, API, portal, or file.
Data Licensing
Test, validate, and license only what you need with pre-processed unique identifiers when you combine multiple databases.
Test & validate
Pre-processed IDs
SFTP · S3 · Snowflake
Data Appends
Enrich your existing records with any DecisionLinks asset to add value or enable activation.
API
Self-serve portal
Any asset
Audiences
Syndicated or custom audiences segment- or model-based lookalike and response models on your first-party data, sent to any ad platform.
Syndicated
Custom
Lookalike
Response models
8B+
consumer records
Weekly
full U.S. credit file refresh
FCRA
compliant
Cookieless
idenity resolution ready
GET STARTED
Ready to reach the right people?
Most clients see a live, custom audience built from our data in their first demo. Test and validate before you license.
Book a DemoContact Us