Data Lists
Build target audiences within our self-serve platform, ScoredList. Select from Equifax’s consumer credit file (including triggers, real credit scores, interest rates, current payments, lease expirations, loans, equity positions, etc.), property data, auto data, demographic data, consumer data, business files, emails, phones, device IDs (MAIDs), hashed emails, CTV IDs, and more.
Audience Targeting
Build syndicated or custom audiences for online digital targeting and distribute them to your advertising platform of choice. Custom audiences can be segment-based or model-based, including look-a-like or response models based on your 1st party data.
Data Append
Append any of our data assets to your data to add value or enable activation. This can be done via API or self-serve portal.
Data Licensing
We compile and process numerous national consumer, property, auto, email, phone, MAID, CTV/ACR, and business databases. Test, validate, and license only what you need, combined with pre-processed unique identifiers when multiple databases are licensed.
Instantly prescreen leads via API to see if they meet your qualifying credit criteria and to append attributes from the credit file.
Provide us with a list of your current clients (credit union members, loan holders, etc.), past clients, and those you turned down for not meeting your qualifying credit criteria. We’ll monitor this list for credit triggers (auto loans, mortgages, bank cards, personal loans, student loans) and credit improvement. We’ll notify you of your prospect’s specific type of credit pull and if their credit improves to meet your underwriting criteria.
Personalized shopping experience for prospective customers that combines credit, dealership inventory, and trade-in. This can be integrated with landing pages, dealer websites, or more.
Exclusive Tools and Programs Designed for Business Growth
Marketing automation that drives growth through data
Multichannel made easy
Execute your marketing campaign by taking your list from ScoredList and reaching your target audience with direct mail, email marketing, and digital advertising. Our digital advertising approach involves social media ad platforms and device IDs to push display ads on DSP networks.
Analytics that tell the real story
Tracking the results of your campaign in our platform and gather unique insights from our in-house data that you don’t have (credit, demographics, etc).
Create a unified customer database
Combine your 1st party data with our 3rd party data to analyze and activate your customers in a secure and compliant environment. Leverage a 360-degree view of the customer to deliver consistent messages and curate personalized customer experiences.
Complete turnkey solution
We can handle your entire program from start to finish, including list building, modeling, mail deployment, multi-channel marketing, creative, landing page/lead delivery, and business analytics/reporting.
Get in touch
Experience the power of data-driven solutions tailored to elevate your business growth today.