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People Based Custom Audiences Deployed Everywhere in Minutes

Marketing, identity resolution, and analytical solutions that empower organizations to operate confidently

Connections that matter. It's what we do.

We empower businesses with the data and tools they need to execute highly effective marketing strategies or enhance their current campaigns.

Data Services

Access a vast repository of multi-sourced consumer data, MAID, CTV/ACR, VIN, property data, and more

Custom Audiences

Highly targeted audiences of precise segments, rich attributes, outperforming syndicated lists, boosting effectiveness and ROI

Omnichannel Audience Activation

Unify comprehensive data sets to reach your target audience through direct mail, email marketing, and digital advertising

Pre-screen Credit Marketing

Leverage our in-house managed credit database and FCRA-compliant solutions for pre-screen and pre-qual marketing

Identity Resolution

Unified customer data from siloed data, boosting match rates and precise targeting across all channels, even cookieless

Real-Time Measurement & Optimization

Track and analyze campaign performance with real-time analytics and attribution models

Our powerful platforms

ScoredList

Target the Exact Audience, Literally

ScoredList is your self-serve solution to precisely cut your desired dataset to fit your unique marketing needs. Choose from a variety of demographics, interests, and behavioral patterns to create a list that resonates with your brand.


A visual representation of how we gather information on individuals for identity resolution and better match rates

EngageLink

Omnichannel Advertising Made Easy

Build an audience, create compelling content, and launch successful marketing campaigns in just minutes. Configure and customize your campaigns to reach your target audience with direct mail, email marketing, and digital advertising.


Our EngageLink platform dashboard showing ScoredList, campaign platform, creative builder, response analysis, and InsightVault

InsightVault

Make informed decisions that drive growth & enhance performance

Leverage your first-party data with InsightVault by merging data silos and create a 360-degree view of your customers.


A indexed consumer data interactive graph by credit score, age, education, income, payment, etc.

Gain a competitive edge with our data that hasn't lost a bake-off yet

Take a look at some use cases and discover how our data can benefit your specific needs

Custom Audiences
An automotive company was initially targeting Ford owners aged 18-35 using pre-built audiences from Live Ramp

They switched to a custom audience that included more specific attributes such as payment information and lease expiration dates. This switch resulted in a 20% increase in campaign performance. The company also gained the ability to measure which IDs were served and clicked through, which they couldn't do with Live Ramp. The client later provided sales data, and a custom model using multivariate analysis further increased results by 15%

Identity Resolution
A home services client needed identity resolution for their custom audience, incorporating their own first-party data

They were using match logic to join data from disparate sources like third-party sources, store visits, and conferences. The provider used  process  to vectorize the data and find relationships between these sources. This resulted in 25% more connection matches, increasing their audience size and campaign ROI. The identity resolution process benefited from the provider's corpus of data (8 billion consumers) and the vectorization process

Omnichannel Audience Activation
An AdTech company wanted to use credit data but needed to ensure compliance with the Fair Credit Reporting Act (FCRA)

A solution was provided that could timestamp display ad presentations to validate credit offers The solution also integrated email campaigns, providing a multi-channel environment. This approach was more effective and cost-efficient than using separate vendors for different channels

What Our Clients are Saying

Our clients trust us to deliver data-driven solutions that enhance their business operations. Here's what they have to say about our services.

"The team at DecisionLinks is always responsive and goes the extra mile to make sure we’re getting exactly what we need. I’m really pleased with our partnership and look forward to continuing to work together!"

Chelsey Bailey
Senior Account Manager

"DecisionLinks is our trusted source of Marketing Data - clean, reliable and accurate data."

Emil Liwanag
Sales Director

"The DecisionLinks team is so helpful and provides top notch service. They're a great partner to work with!"

Brittany Wille
Founder | COO

"Great people and great service! If your having a problem finding good quality automotive data, call the fine people at Decisionlinks and no you don't."

Michael Lawson
CEO

"Our company has been using DecisionLinks for over 6 years and would highly recommend them to all industries interested. Their team is quick to respond, available to help always, and makes the ordering process incredibly easy and used friendly. David Bailey has done an incredible job building out a company and platform you will love working with."

Cheyenne Hoadley
CEO

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We want to hear how DecisionLinks has transformed your marketing and financial strategies!

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